
Delivery Framework
A structured pathway transforming concepts into delivered products through five sequential phases with parallel workflows and continuous quality assurance.
Five-Phase Process
Introduction to the I5 Framework
The I5 Real Estate Delivery Model is systematically implemented through five sequential phases, each designed to transform an initial concept into a validated product strategy and ultimately, a completed asset.
This framework is designed to accelerate delivery, reduce costs, and enhance quality by fostering parallel activities, rigorous quality control at every stage, and continuous feedback loops for product and process refinement.

Integrated Project Management
Project management within the I5 Framework represents a significant departure from traditional, siloed approaches, moving towards integrated, cross-functional teams. These multidisciplinary teams, comprising experts from architecture, engineering, manufacturing, construction, and supply chain, collaborate intensively from the project's inception.
This collaborative ethos, rooted in Integrated Project Delivery (IPD) principles, aims to optimize project outcomes, enhance value for the owner, minimize waste, and maximize efficiency. The collaboration is extensively supported by the owner-controlled digital platforms that serve as the technological backbone of the I5 Model.
Cross-Functional Teams
Multidisciplinary experts from architecture, engineering, manufacturing, construction, and supply chain collaborate from inception.
Digital Platform Integration
Owner-controlled digital platforms serve as the technological backbone, enabling seamless collaboration and data flow.
IPD Principles
Collaborative ethos rooted in Integrated Project Delivery principles to optimize outcomes and maximize efficiency.
Gateways for Control and Progress
A defining feature of the I5 Real Estate Delivery Model is the inclusion of formal gateway reviews at the conclusion of each phase. These gateways serve as critical checkpoints to ensure that all specific activities and deliverables have been met, and that the project is sufficiently prepared to progress to the subsequent phase.
This structured control mechanism is vital for ensuring that the product concept remains market-viable, technically feasible, and financially sound, effectively preventing substantial investments in non-viable concepts and minimizing downstream issues that can be costly to rectify. This disciplined approach is particularly crucial for managing the front-loaded nature of I5 investments.
Phase 1
Product Definition
Phase 2
Product Configuration
Phase 3
Pre-Production
Phase 4
Production
Phase 5
Handover & Support
Integration with Other Frameworks (Avoiding Duplication)
The Delivery Framework of the I5 Model is deeply interconnected with its other core frameworks, operating as a cohesive system:
Core Principles
The sequential phases of the Delivery Framework are the practical application ground for the productization of real estate (treating buildings as standardized, manufactured products) and the implementation of Integrated Project Delivery (IPD) methodologies.
Operational Ecosystem
Each phase's activities are heavily reliant on and contribute to the four interconnected digital platforms – the Body of Knowledge (BoK) Platform, the Virtual Showroom (VS) Platform, the Design for Manufacture and Assembly (DfMA) Platform, and the Architecture, Engineering, and Construction (AEC) / Common Data Environment (CDE) Suite. These platforms, owned and controlled by the owner, are instrumental for digital modeling, collaborative workflows, efficient information management, and real-time data flow throughout the entire delivery process.
Organizational Framework
The execution of each phase is performed by cross-functional teams operating with clearly defined roles and responsibilities. The Delivery Framework necessitates a fundamental transformation in organizational structure to facilitate seamless collaboration and leverage the capabilities of the digital platforms.
Financial Framework
The structured, phased approach of the Delivery Framework significantly influences the cost distribution and capital requirements of projects, notably involving increased upfront investments, including those in the owner-controlled platforms. These investments are justified by the long-term value and efficiency gains realized across multiple projects.
Procurement & Contracts Framework
The framework's success hinges on strategies such as early supplier involvement, the adoption of collaborative contracting models (e.g., IPD), and the establishment of long-term partnerships. Procurement strategies and contract selection are meticulously adapted to accommodate the unique requirements of off-site manufacturing and integrated project delivery.
KPIs & Risk Framework
Throughout all five phases, project performance is continually monitored using a comprehensive set of Operational, Financial, and Strategic Key Performance Indicators (KPIs). Concurrently, risk management is an embedded and ongoing process, involving structured identification, thorough assessment, and proactive mitigation strategies for all project phases, with a particular emphasis on technology-related risks associated with the digital platforms.