Core Principles
The foundational principles that transform conventional real estate development through the synthesis of Productization and Integrated Project Delivery
Introduction to the I5 Framework's Foundational Principles
The I5 Real Estate Delivery Model is built upon a synthesis of Productization and Integrated Project Delivery (IPD), creating a cohesive and transformative approach to real estate development.
Unlike traditional methods that often lead to fragmented processes and inconsistent results, the I5 Model aims to streamline how projects are designed, procured, and built, driving significant improvements in speed, cost, and quality.
This is all underpinned by a robust digital ecosystem where core digital platforms are explicitly owned, procured, administered, updated, and controlled by the owner.

The I5 Synthesis: Productization + IPD = Exponential Value
The I5 Model's core strength lies in its synergistic combination of productization and IPD, which collectively generates exponential value.
Productization
Treats buildings as standardized, repeatable products rather than unique, bespoke projects. Adapts manufacturing principles to construction.
- Efficiency and consistency focus
- Proven product catalog of modular elements
- Continuous improvement cycles
Integrated Project Delivery
Redefines collaboration by aligning all project participants under a single, shared-risk contract and common goals from the outset.
- Mutual accountability and transparency
- Proactive problem-solving approach
- Early stakeholder engagement
Verifiable Gains That Outperform Traditional Methods
Key Enablers of the I5 Model
Five key enablers drive successful implementation, supported by a sophisticated digital ecosystem
Core Product Catalog
Develop modular components and floorplans for repeatable building blocks, managing standardization through the owner's Body of Knowledge (BoK) platform
Unified Stakeholder Agreement
Unite all participants in shared risk/reward contracts with early engagement of manufacturers and key contractors
Off-site Fabrication
Engineer elements for high-volume production and JIT delivery with sophisticated logistics systems
Digital Integration
Employ unified BIM models via owner's AEC platform, IoT sensors, and digital twins for comprehensive lifecycle management
Continuous Learning
Institutionalize feedback loops and standardized KPIs via BoK platform for systematic improvement
Integration with Other I5 Frameworks
The core principles are deeply interwoven with other foundational frameworks, ensuring a cohesive and integrated approach
Delivery Framework
Sequential phases from concept to realization
Operational Ecosystem
Technological infrastructure design
Organizational Framework
Cross-functional team structures
Financial Framework
Investment and ROI optimization
Procurement & Contracts
Strategic value-based approach
KPIs & Risk Framework
Performance monitoring and risk management